The Team

Not a network of consultants.
A team of practitioners.

Every member of our senior team has held direct accountability at the national level — in government, in operations, or in shaping the regulatory frameworks that govern digital infrastructure across Europe, the Middle East, Africa, and beyond.

JK
Jana Krimpe
Founding Partner

Architect and operator of Azerbaijan's national Mobile ID, X-Road platform, and Digital Trade Hub. 20+ years delivering national-scale digital systems. Financial Times & Google Top 100 Change-Makers. Mastercard Women SME Leaders Award (2023). UN Expert for Paperless Trade. Former Presidential Advisor, Republic of Estonia. Co-Chair, Post-Quantum Cryptography Working Group.

Digital Identity National PPP Operations UN Expert Post-Quantum Cryptography FT Top 100 WEF Davos 2025
LP
Liisa Past
Cybersecurity Governance & Election Technology

Former National Cyber Director of Estonia. Former Chief National Cyber Risk Officer advising the Prime Minister. CISO Ministry of Interior — ISO 27001 for all homeland-security systems. Former Head of Communications, NATO CCDCOE. CISSP. Columbia University alumna.

National Cyber Director NATO CCDCOE CISSP
AU
Annika Uudelepp
Institutional Reform & Public Administration

OECD Senior Advisor since 2017, advising Western Balkan governments. Former CEO, Praxis Centre for Policy Studies. Former Secretary General, Estonian Ministry of Environment. Presidential Foresight Council. Published researcher, Oxford University.

OECD Senior Advisor Public Administration Oxford
RL
Rain Laane
eHealth Systems & Digital Health Governance

Former CEO, Estonian Health Insurance Fund (2017–2025), €2.5B annual budget. General Manager Microsoft Estonia & Baltics (2005–2017), €100M regional portfolio. 35+ years ICT leadership across public sector and multinational governance.

Health Fund CEO Microsoft Digital Health
JS
Jon Shamah
European Digital Trust & Policy

EU Lead Expert on Digital Identity Regulation (European Commission, 2025). Co-author, EU-Canada G7 MRA. Co-Founder, Global Trust Foundation. Former Chair, EEMA. Facilitated the ministerial workshop that produced eIDAS 910/2014. Keynote, UN General Assembly.

EU Commission Lead eIDAS Architect G7 MRA 2025
SE
Selma El Karim
International Business · MENA & Africa

Founder and CEO of SK Consultancy. Board Member, African Estonian Institute. Speaker at Tallinn Digital Summit, COP29, and World Economic Forum Davos 2026. Specialist in cross-border market entry for MENA and Sub-Saharan African markets, combining regulatory analysis, competitive positioning, and long-term growth modelling.

MENA Market Entry Sub-Saharan Africa WEF Davos 2026 COP29
BA
Belal Al-Hafnawi
MENA Digital Transformation & AI Governance

MSc Telecommunications, University of Jordan. Executive programmes at MIT in AI, IoT, and Platform Strategies. Cybersecurity Executive Leadership, Duke University. Speaker at ITU Global Symposium, GSMA Ministerial, and TEDx. Harvard Business Review Advisory Council. Deep expertise in AI governance, 5G, and MENA regulatory frameworks.

AI Governance MIT · Duke ITU Speaker GSMA Ministerial HBR Advisory Council
NM
Nelja Mooste
MEMBER OF THE BOARD · PHARMACEUTICAL REGULATION & HEALTH STANDARDS

Responsible Person (GDP) at Oribalt, one of the Baltic region's major pharmaceutical wholesalers, ensuring Good Distribution Practice compliance, regulatory liaison with Estonia's State Agency of Medicines, and ISO 9001 audit readiness. Former Pharmacy Director at Farmaking and Euroapteek. Procurement Manager at Medapta. Nine years at Telia Estonia, rare dual fluency in healthcare regulation and telecommunications infrastructure. MSc Pharmacy, University of Tartu. BSc Business Administration, TalTech. Pharmacovigilance and GDP certified (Whitehall Training, UK). Quality Systems Auditor (Bureau Veritas).

GDP & Pharma Regulation ISO 9001 Audits University of Tartu MSc TalTech Business Supply Chain Compliance
DG
Daniil Gussev
Partner & Board Member · International Sales & Digital Transformation

Daniil is the commercial engine behind Trusted Futures' international reach — the partner who turns strategy into signed agreements and national-scale digital infrastructure into reality on the ground. With nearly a decade in the telecommunications industry, including his tenure as Head of Technical Support at Telia, he brings rare technical depth to a C-level sales role: he understands the infrastructure layer that digital identity sits on, not just the business case above it.

Since 2010, he has led international sales at B.EST Solutions Estonia — building a 15-year track record of senior engagement across government ministries, financial institutions, and multilateral organisations. Educated in Public Administration and Secure e-Governance at Tallinn University of Technology, he is fluent in both the policy language of government clients and the technical language of integration teams — a bridge that proves decisive in complex, multi-stakeholder procurement environments.

His public profile matches the seniority: keynote speaker at the e-Estonia Briefing Centre's Digital Discussions on eID before 800 policymakers from 30+ countries; presenter at GIZ workshops for Algerian government officials; representative of the firm before Estonia's full global ambassador network; and selected to carry B.EST Solutions to the Go Global Awards 2025 at Westminster, London.

International Sales · 15+ years Telecom · Telia TalTech e-Governance Bank Digital Transformation e-Estonia Speaker MWC Barcelona Go Global Awards 2025


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